Assistant Vice President and Consumer Marketing Manager of Nescafe Plan
Nestlé Philippines Inc.
Maria Odessa Lañas-Eustaquio is Assistant Vice President and Consumer Marketing Manager of Nescafe Plan, Nestlé Philippines Inc., Odessa began her career in Nestlé as a sales and marketing management trainee in 2002, two years after graduating from college. After moving up from the program in 2004, she was assigned to brand management handling the brands Carnation and Nestlé Cream. In 2007, Odessa was transferred to the Coffee Business Unit handling various brands and brand initiatives for NESCAFÉ. Her career took on a unique turn when she got appointed as the lead for the NESCAFÉ Plan, Nestlé’s Global Creating Shared Value Program in Coffee in 2010. Together with Art and Ruth, she has played the critical role of engaging corporate Nestlé to the plan and of gathering the necessary support for its establishment, growth, and sustainability. Today, the Philippine NESCAFÉ Plan has become one of the best practices within the Nestlé World and has been widely recognized in the industry as one of the best examples of inclusive business. Odessa is a graduate of the Ateneo De Manila University with a BSc in Management of Communications Technology. She is married and is a mom to a toddler named Matteo.