Vice President and Corporate Affairs Executive
Ruth P. Novales, Vice President and Corporate Affairs Executive of Nestlé Philippines is a graduate of the Ateneo de Manila University. Ruth first embarked on a career in marketing agriculture for Jardine Davies and eventually became its public relations head. At the same time, she took her Masters of Business Administration at her alma mater and studied agricultural extension and communications at the the University of Reading, England. Thereafter, she took on key sales roles in several companies which included Wyeth and Kimberly Clark. In 2006, she joined Nestlé Philippines as regional sales manager for its Ice Cream Street Selling Division. Soon after, she took on the role as Head of Marketing Promotions and Events and was promoted to Vice President. In 2012, Ruth joined the NESCAFÉ Plan as Corporate Affairs Executive where she proved to be highly instrumental, not only in driving the interest in coffee in the farming community, but also in establishing unique and key partnerships with the National Convergence Initiative and a number of local government units. It is through her efforts that the coffee industry is now given an annual budget appropriation for plantlets and fertilization in coffee regions throughout the country. Ruth is married and is a mother to three children.